Take these 10 marketing strategies and bend your customers now

In order to assist companies and entrepreneurs leverage sales of their products and services and consequently warm their business, the RD Station co-founder, a reference company in Digital Marketing, André Square, wrote the book Customer Acquisition Machine — Modern Practices generating explosive growth with marketing and sales. In the work, recently published by Publishing People, Square gives special attention to the sales funnel, which is composed of the visitors, contacts and sales. About the Square Funnel rides the structure of your sales machine, establishing actions that should be carried out at each step of this funnel, such as: Attract, convert, relate, sell and analyze.

For each of these actions, there are marketing practices that will facilitate work towards customer pickup and execution of sales. According to Square, its strategy called Customer Acquisition Machine works in such an organic and automated, which is only necessary to fit the pieces so that the work begins and the results happen. These parts are marketing practices. Below, the RD Station co-founder selects and discusses ten techniques, with relatively simple operation, and with great potential. Square reminds you that you do not have to use all the tools at the same time. First you need to understand how each one works and how it would fit into your customer acquisition machine, he says.

Content Marketing

It is the company to position itself as a media vehicle, creating value content and attracting the interest of your potential customers. In addition to generating results only with the publication, you can offer raw material for various channels of the company itself, such as social networks. As Square, it is an excellent strategy for digital marketing. If we think of funnel, content marketing can be used at different times: to attract contacts, engage ads, make relationships, potentiate sales. It all depends on your marketing strategy and how to combine it with other practices, he says.

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Search Engine Optimization (SEO) — Optimization for search tools in Portuguese. They are techniques used to improve the appearance position of certain content in the results searched by Internet users. The habit of resorting to Google whenever we need any information is a great opportunity for brands, since many doubts and interests may have a direct relationship with a product or service, says Square. According to the RD Station Coofudandor, this practice serves very well at the first stage of the funnel (attraction).

Online ads

The RD Station co-founder emphasizes that much of the largest and most accessed websites in the world, such as Google and Facebook, has ads as the main source of income and that is almost impossible to surf the Internet without facing one. In this sense, it becomes a tool of great potential, which needs to be exploited by the company that wants to improve your sales. Online ads meet the various stages of the funnel (attraction, relationship or even sale), just enough that the advertisement goal is set to know what point to attack. Ads help deliver to the customer what you need at every step of your shopping journey, he says.

Offline advertisements

We are increasingly inserted in the world online, but use consecrated offline media, such as television, radio and outdoors, is still the main way to promote your brand and product for many companies. Television is seen as a large concentrator of audience; The radio and the billboards work for those who need local appeal, especially in cities with enough traffic vehicles, explains Square.

As regards the place that occupies in the sales funnel, the RD Station co-founder states that in many cases offline ads are still good attraction strategies, showing new possibilities to many people at one time.

Digital influencers

As Square, as long as they offer quality work, digital influencers are a great opportunity for brands, because already has an engaged audience that can be presented to the brand. Regarding the stage of the funnel, a not very well-known brand can take advantage of the work of influencers to attract public. For more established brands and who have as persona the same audience of the influencer, the focus is the relationship — construction of credibility and preparation for sale. There is still a third possibility: with companies that offer simple products, influencers can help shorten the cycle by jumping directly to the part of the sale with more focused actions in performance.

Platform, Partnership and Affiliate Programs

Using a third party to take the product up to the client can be a great opportunity to leverage sales. Square explains that this can be done, for example, through a marketplace. In the case of the affiliate, a person promotes the product or service and, if the sale is made, wins a commission. The platforms are naturally benefited from having third parties in their environment, as this helps the disclosure of the service it offers. The great benefit of using these practices is almost able to 'outsource' the step of the acquisition, in a context in which the partner is responsible for the different stages of the funnel, he says.

Social media

Social media enables a brand to build audience, participate in conversations, benefit from the ease of sharing and interaction. Therefore, are considered by companies valuable marketing tools. According to the RD Station co-founder, it is possible to analyze social media in three contexts: the audience building (people who connect to the brand and receive the posts); Access paid to the audience (online announcements); And that of being part of other people's conversations (encourage sharing and monitor public opinions). The three contexts have plenty of value, being the focus, majority, the relationship, he says.

Landing pages and pop-ups

Square says that, in the context of digital marketing, landing pages is the term used to pages specifically to convince the user to perform a particular action in favor of the company, such as adding a product to the cart or click a link that leads to an Another page. In turn, pop-ups are windows and banners that appear over the browser page and try to indicate the user a specific action and convince you to follow it. According to the RD Station co-founder, both Landing Pages and POP-UPS are used for the purpose of conversion. They capture more contacts by giving emphasis on a specific offer and anchoring elements that generate desire and give more credibility, he says. With contacts in hand, it is easier to make the relationship to then try to sell.

Product

In this case, the product itself serves as a tool to reach new customers. It naturally causes a contact between your customers and new customers, creating a cycle in which the more people buy, more people know how to buy and consequently purchase. That's what we call viral loop explains Square. According to the RD Station co-founder, the main impact of a product that becomes viral is the attraction. The common role is simply to make unknown to know brand and product, he says.

Physical point

Stores on the street or in the mall are a good customer acquisition channel, as Square. This is because being in the way of people is a natural way of appearing to the public and gaining initial attention. In addition to attracting customers and selling products, a physical store can work very well as well, according to the RD Station co-founder at the conversion step by filling a registration. What can be done at the time the customer enters the establishment or at the time of purchase, says the author.

About the book: Customer Acquisition Machine

In order to present an innovative method that brings a compendium from the best practices in the Digital Marketing Market, André Square, co-founder of the RD Station, a reference company in the market in the digital marketing segment, wrote the book Customer Acquisition Machine — Modern practices generating explosive growth with marketing and sales.

In the work, launched by Publisher People, Square Condenses and presents all the lessons presented in years of performance in the digital marketing market. I agree the change of mentality needed to grow and expand, I present concepts on methodology, aid with prioritization and decision-making processes and indicates complementary tasks and materials to each new subject, he says.

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